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What Is the Miick Method?

Posted by Rudy Miick on Apr 20, 2017 4:33:07 PM

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Brands are built from the inside out. Company culture, hiring people who can enact that culture, and doing it regardless of industry, size, or scope can all be difficult tasks. That’s why we developed six steps that guide us on our path as we work – on purpose – with our clients.

The Miick Method: Building Brand from the Inside Out™

At Miick, we work with you, digging deep to define and refine the purpose and operating values of your company, your brand, culture, and the team members in it. Here’s an overview of how the Miick Method works:


Our clients achieve a deeper sense of purpose in their work. This is our goal. To arrive here, we want you to be able to answer the question, “Beyond income and profit, what’s the benefit, the experience and outcome our guests, customers and team receive from the products or services we provide?”

Our work with you to investigate, refine and clarify this sense of purpose, and the values that get you there, leads to highly motivated staff members. Each ends up working with a sense of passion in ways you’ve likely not seen before. Team members end up eager to demonstrate the pride in their participation. This understanding of purpose and values is of utmost importance. 

No professional sports team, dance troup, musical event, or military entity would send a team on the field without clarity of how to achieve the objective. Do your best, use your common sense would not be the siren call. 

We also work with you to define excellence. Once defined, instead of relying on common sense, the leaders and team work together with shared definitions of excellence, on purpose, using shared clear values in decision making. If this isn’t happening for you already… it’s time to call us.


Step two of the Miick Method is to create a Safe Space™ for open communication. Leaders and team end up seeking out the positive, looking for ways to inspire rather than reprimand. Another outcome of Safe Space in your business is that the whole team learns to give and receive feedback, rather than “constructive criticism” in ways that build performance instead of undercutting trust.

Oh, by the way, clear communication that supports knowing who we are as a brand is most everything the millennials on your staff want


Most owners and managers, regardless of industry, shield team members from fiscal information. We coach the opposite. The folks we work with end up better off fiscally by a multiple of three (three times average fiscal performance) when everyone understands the costs and opportunities of doing and building business. More so, we set up anticipatory fiscal systems that have you and your team looking forward instead of backwards at an old financial statement. 


From the clarity of knowing who we are, using effective, Conscious Communication that creates Safe Space™, the crucial next step in the Miick Method is hiring. We work with you to define and refine an ongoing hiring system. Instead of hiring being an event happening at the last minute when someone leaves, hiring becomes a practice that builds our brand.  

The steps defined so far support the folks we work with to create an opportunity for new team members to join by choice instead of chance. Purposefully instead of depending on luck.

[Here’s more on effective hiring to find a culture fit and high performance] 


A natural outcome from knowing who we are, having fiscal clarity of top and bottom line performance, supported by safe space to give and receive feedback, supported by a clearly effective experiential hiring system, is training design. No clarity, no training, no execution. Period. We work as facilitator and guide to co-create experiential training that’s fun as well as effective! Outcome: brand execution. Work done on purpose and fiscal results that will take your breath away. Here’s more:


Last in our six steps is the awareness that learning is ongoing!  Especially in the 21st century, if we’re not learning and implementing, we’re done. If you’re ready to keep learning and keep exploring opportunities to evolve performance, you’re ready for Miick.

We’re here for you.

This September, we'll be putting The Miick Method to the test at our annual Leadership In The Fall Line® leadership development ski retreat. This unique opportunity will be held in Portillo, Chile. Learn more.

Leadership in the Fall Line Portillo 2017 CTA

Topics: Passion, Leadership, Hiring, Conscious Communication, Training, Brand, Safe Space, Purpose & Values, Company Culture / Change